This how we put it:

"Economics, and indeed human civilization, can only be measured and calibrated in terms of human beings. Everything in economics has to be adjusted for people, first, and abandoning the illusory numerical analyses that inevitably put numbers ahead of people, capitalism ahead of democracy, and degradation ahead of compassion.

Each of us who have a choice can choose what we want to do to help or not. It is free-will, our choice, as human beings."

This core argument was the starting point for our own social business.

http://www.p-ced.com/1/about/background/